Autoship

Never run out. Never overpay for shipping.

Set your dog's food to arrive on your schedule. Every recurring order saves 5% and ships free — the convenience of having it at the door, without the cost of arranging it.

Start autoship
5% off every recurring order Free shipping, every delivery Pause, skip or cancel anytime
Why autoship

Three reasons it's the better way to feed.

Autoship isn't a lock-in — it's the simplest way to keep good food in the bowl without thinking about it, at a lower running cost than ordering one bag at a time.

5% off, every order
A standing 5% discount applies automatically to every recurring delivery — not a one-time intro offer. The price stays lower for as long as you stay on autoship.
Free shipping, always
Every autoship order ships free to your door. On a one-off purchase you'd pay delivery each time — here it's built in, which is where most of the saving comes from.
Never run out
Food arrives on your schedule, so there's no last-minute dash to restock and no gap that forces a sudden food change on your dog's stomach.
Where the saving comes from

5% off the food. Free delivery on top.

Two savings stack on every order: a 5% discount on the product itself, plus the delivery charge you'd otherwise pay on a one-time purchase. Together they make autoship meaningfully cheaper to run than buying bag by bag.

  • 5% comes off the product price automatically at checkout.
  • Shipping is waived on every recurring delivery.
  • No membership fee, no minimum order, no commitment period.
Example · Balance 2.8kg, per delivery
Balance Beef, 2.8kg LKR 4,540
Autoship discount (5%) − LKR 227
Standard delivery LKR 350 FREE
You pay LKR 3,963
Illustrative figures. Your saving depends on product, pack size and your delivery area. Discount applies to the product price; shipping is waived on every recurring order.
How it works

Three steps. Then it runs itself.

1
Choose your formula
Pick the product and pack size that suits your dog. Toggle on autoship at checkout to apply the 5% discount and free shipping.
2
Set your schedule
Tell us how often to send it, based on your dog's daily serving. Adjust the timing whenever you like from your account.
3
It arrives, free
Each order ships to your door automatically at the discounted price. We email you before every delivery so nothing is a surprise.
You stay in control the whole way through.

There's no contract and no lock-in. You can pause, skip a delivery, change the frequency, swap the formula, or cancel at any time from your account — the saving is the only thing that's automatic.

Autoship questions

What owners ask before subscribing.

Two ways on every order: 5% off the product price, plus free shipping that you'd otherwise pay on a one-time purchase. The exact rupee saving depends on the product, pack size and your delivery area, but both apply automatically — there's nothing to enter.

On the schedule you choose. Set it to match your dog's daily serving so a new bag lands about as the last one runs low. If the timing is slightly off, you can bring an order forward or push it back at any time.

Yes — any of them, at any time, from your account. There's no contract, no minimum number of orders and no cancellation fee. Pause while you travel, skip a delivery if you've stocked up, or cancel outright with no penalty.

Anytime. As your puppy grows into an adult formula, or if you move to a larger pack, just update the autoship from your account and the next delivery reflects the change. The 5% and free shipping carry across whatever you choose.

We send a reminder email before each order is processed, so you always have a window to skip, delay or change it. Payment is taken when the order is confirmed for dispatch — never without notice.

No — it's the identical product, sealed and dated the same way. Because deliveries are regular, each bag tends to be used well within its freshness window, so the omega-3s and natural oils stay intact through to the bowl.

Lower running cost, zero effort
Put the bowl on autopilot.
Start with Balance, our most versatile adult formula — 5% off and free shipping on every delivery, cancel whenever you like.
Start autoship with Balance
Natural Craft

Every ingredient earns its place.

We name them, explain them, and trace them back to source. No filler list, no marketing words standing in for nutrition — only ingredients with a defined function in the formula.

Jump to Wild-caught tuna Coconut oil Sweet potato Turmeric Chicken liver Kelp Rosemary extract
The formula, ingredient by ingredient

Seven ingredients. Seven reasons.

The other half of the formula

What we never use.

An ingredient list is only as honest as what it leaves out. These six things appear in a great deal of commercial kibble. None of them appear in ours.

No by-products
No rendered beaks, feet or organs of undefined origin.
No artificial colours
Food colouring serves the owner's eye, not the dog.
No BHA or BHT
Synthetic preservatives — replaced by rosemary extract.
No corn
A cheap filler carbohydrate — we use sweet potato.
No soy
A common low-cost protein extender and allergen.
No chicken meal as primary protein
Our first ingredient is whole wild-caught tuna.
See these ingredients in the bowl.
Every formula lists its full guaranteed analysis and feeding guide.
Explore the range
Proof of Science

What the label on your current dog food isn't telling you.

Most kibble is built to a price, then described with words. This page sets the two side by side — the processing, the ingredient grade, the numbers — so you can decide on the evidence rather than the packaging.

35
years of food science behind the formula
28.4%
crude protein, led by whole wild-caught tuna
7 days
to transition at 25% increments
0
BHA, BHT or artificial colours on the label
The comparison nobody prints on the bag

Canine Plus+ versus standard kibble.

No brand names — the differences are structural, not competitive. These are the seven decisions that separate a formula built around nutrition from one built around a price point.

Criterion Canine Plus+ Standard kibble
Ingredient grade Whole, named ingredients — wild-caught tuna first by weight × Meals and by-products of undefined origin
Processing temperature RawFusion low-temperature process × High-heat extrusion at ~160°C
Enzyme preservation Heat-sensitive enzymes largely retained × Denatured by extrusion heat
Omega-3 form EPA & DHA intact in whole wild fish × Fish meal or added oil, oxidised by heat
Preservative type Rosemary extract — a plant antioxidant × Synthetic BHA / BHT
Why temperature decides everything

The same fish, cooked two ways.

Heat is the single largest variable in what survives from ingredient to bowl. Protein quality, omega-3 integrity and natural enzymes all degrade as the cooking temperature climbs.

Standard extrusion
~160°C
Dough is forced through a die under high heat and pressure. It is fast and cheap, but the temperature denatures heat-sensitive nutrients — which is why a synthetic vitamin premix has to be sprayed back on afterwards to meet the analysis.
RawFusion process
Lower & controlled
Our process holds temperature down so bioavailable protein, intact omega-3s and natural enzymes are largely preserved in the kibble itself — not rebuilt from a premix after the fact.
A skill worth two minutes

How to read a dog food label.

The information you need is on every bag — it is just arranged to be misread. Four things to check before you trust a claim.

Illustrative label · standard kibble
Ingredients
Chicken, corn, wheat, chicken meal, animal fat, soy, vitamin premix, BHA, artificial colour…
Guaranteed analysis
Crude protein (min)26%
Crude fat (min)12%
Moisture (max)10%
01
Crude protein % is a quantity, not a quality

The number tells you how much protein is present, never how digestible it is or where it came from. A meal-and-grain formula can post the same percentage as a whole-fish one while delivering far less your dog can actually use.

02
Ingredient order is a moisture trick

Ingredients are listed by pre-cooking weight. Fresh chicken is roughly 70% water, so it lands high on the list, then shrinks dramatically once cooked — while a dry "meal" lower down may contribute more actual protein. Order alone is misleading.

03
A long vitamin string means synthetic

Names like menadione, pyridoxine hydrochloride or DL-alpha-tocopherol are lab-made vitamins sprayed on after cooking to replace what the heat destroyed. Whole-food nutrition needs far fewer of them.

04
BHA and BHT are synthetic preservatives

They keep fats from going rancid cheaply, and carry long-standing safety questions. A natural alternative — rosemary extract — does the same job, which is why neither appears on our label.

Before you switch

The questions owners ask first.

Per bag, yes. Per feeding, the gap narrows: because the formula is nutrient-dense and led by whole protein, daily serving sizes are smaller than typical filler-heavy kibble. Our feeding guide lists the exact gram weight for your dog's weight so you can compare cost-per-day, not cost-per-bag. Autoship reduces the price a further 10%.

Over 7 days, at 25% increments. Days 1–2: 25% Canine Plus+ with 75% current food. Days 3–4: 50/50. Days 5–6: 75/25. Day 7 onward: 100%. This gradual shift gives the gut microbiome time to adjust and avoids the loose stools that a sudden change can cause.

Firmer, smaller stools are usually visible within the first 7 to 10 days, since they reflect digestibility directly. Coat condition and energy are slower — they track the skin and hair growth cycle, so expect a noticeable difference at the 6 to 8 week mark once a full coat cycle has turned over on the new nutrition.

The formula is benchmarked against AAFCO nutrient profiles for its life stage and manufactured under HACCP and GMP food-safety practices. As with any diet change — especially for a dog with a diagnosed condition — we recommend confirming the switch with your own veterinarian, who knows your dog's history.

The formula is grain-free, with a single marine protein and sweet potato as the carbohydrate — a profile that removes corn, wheat and soy, the common dietary triggers. For sensitive dogs we suggest extending the transition to 10–14 days rather than 7, increasing the new food more slowly.

Whole chicken liver is included specifically as a natural palatant, and most dogs take to it readily within the transition window. If yours doesn't, our return policy covers your first bag — contact us and we'll make it right.

Yes. Many owners use it as a complete base and top with raw or wet food. If you do, reduce the kibble portion proportionally so total daily calories stay on target — the feeding guide gives the baseline gram weight to scale down from.

Rosemary extract protects the fats from oxidation, and the packaging is sealed to limit air and light exposure. Once opened, keep the bag sealed in a cool, dry place and use it within the window printed on the pack to keep the omega-3s intact.

One formula to start with
Start with Balance.
Our most versatile adult formula — the simplest way to put everything on this page into the bowl. Transition over 7 days and judge it on the results.
Shop Balance — Adult
The Mechanism of RawFusion Technology

Designed around what manufacturing usually destroys.

Commercial processing reliance on intense thermal rendering strips premium raw inputs of their core biological value. RawFusion architecture re-engineers this sequence—protecting sensitive lipid matrices so your dog digests true, bioavailable nutrition.

[ Core Mechanism Visualization Blueprint ]
Recommended: 800 × 600px schematic diagram
[ Analytical Assay 01 — Thermal Degradation ]
Extruder Thermal Profile

Standard Kibble Heating

Traditional dry kibbles are manufactured using intense thermal extrusion techniques exceeding 180°C. While this sanitizes production output speed, it instantly denatures active enzymes and causes delicate structural marine lipids—like EPA and DHA omega chains—to oxidize, rendering them chemically inert before they ever hit the bowl.

[ Analytical Assay 02 — Cold Lipid Encapsulation ]
Canine Plus Infusion Vector

The RawFusion Cold-Shield

Instead of exposing vital compounds to heat, RawFusion technology stabilizes raw lipid profiles in a temperature-controlled cold chain. By infusing the core kibble canvas with highly bioavailable, marine-sourced structural oils at safe physiological boundaries, we lock in delicate nutrient pathways without causing cellular destruction.

Bioavailability Parameters & Analysis Metrics
[ Assay Metric 01 ]

Indian Ocean Sourcing

We exclusively extract lipids from wild-caught, deep-sea tuna sourced from pristine Indian Ocean fisheries. Unlike static farmed options, wild-caught marine tissue retains a naturally diversified, high-potency array of long-chain fatty acids.

[ Assay Metric 02 ]

8–15× Lipid Retainment

Independent food science laboratory metrics show that the RawFusion cold chain retains between 8 to 15 times more active, unoxidized bioavailable omega-3 fatty acids per gram compared to standard dry-heat rendered products.

[ Assay Metric 03 ]

35 Years of Research

Formulated by leading food science teams in Sri Lanka. This protocol is designed entirely around preventing the precise molecular damage that traditional commercial manufacturing methods typically leave behind.

Our Core Journey

Back to basics, built on Bowl Science.

We didn’t set out to invent standard commercial pet foods. We set out to reconstruct canine nutrition from the ground up, honoring what nature intended them to eat.

Formulated for true canine physiology
Biologically Appropriate

Formulated for true canine physiology

Canine Plus+ evolved specifically from raw food science parameters. Standard manufacturing substitutes crucial meat elements with excessive grain composites and fillers. We choose select, functional macro ingredients sourced straight from natural environments—such as fresh organic vegetables and high-tier sustainably sourced animal proteins.

Sustainably Made In Sri Lanka

Harnessing rich regional ocean science

Every single batch of Canine Plus+ is manufactured directly inside our certified facilities in Sri Lanka. Rather than using generic meat meals or highly refined processing fats, we utilize fresh, sustainably captured wild tuna fish directly alongside pristine cold-pressed coconut oils and local functional superfoods.

Harnessing rich regional ocean science
35+
Years of Food Science
0%
Synthetic Vitamins & Fills
#1
Fresh Whole Meat & Veg
100%
Human-Grade Sourcing

Ready to witness the first 30 days change?

Explore our scientifically tuned life-stage feeding formulas built cleanly for sustained vitality.

Explore the Formulas