Privacy Policy

Effective Date: June 15, 2026 Company: Eco Extracts Pvt Ltd (trading as Canine Plus+®) Website: canineplus.lk

1. Introduction

Data protection is a matter of trust, and your privacy is absolutely critical to us. This Privacy Policy explains how Eco Extracts Pvt Ltd ("we", "us", "our", or "Canine Plus+") collects, uses, shares, and securely protects your personal information when you use our website (hosted on Shopify), purchase our products, or interact with our digital marketing channels.

While business operations, technologies, and collected data profiles may change from time to time, we are committed to acting in good faith to reasonably, securely, and fairly serve all our customers. By accessing canineplus.lk or providing us with your personal data, you explicitly consent to the collection, use, and sharing of your information as described in this comprehensive policy.

2. Information We Collect

We collect information directly from you, automatically through your use of our digital platforms, and from trusted third-party partners.

• Personal Identification Information: Your full name, billing address, shipping address, email address, and phone/WhatsApp number.

• Order & Subscription Data: Purchase history, product size/formula preferences, and the payment information necessary to process one-time orders and recurring Autoship (SEA) subscriptions.

• Device & Browsing Data: Your IP address, browser type, operating system, pages viewed, time spent on site, and interaction with our website elements.

• Advertising & Traffic Data: Data collected via cookies, web beacons, and tracking pixels (including the Meta Pixel and Google tracking tags) regarding how you interact with our advertisements across the internet.

3. How We Use Your Information

We use the information we collect to operate our business efficiently and provide you with a premium customer experience:

• Fulfillment & Delivery: To process your transactions, manage your Autoship subscription intervals, and deliver your products accurately.

• Direct Marketing: To send you promotional offers, nutritional guides, product updates, and newsletters via Email, SMS, and WhatsApp marketing.

• Advertising & Search Engine Advertising (SEA): To deliver highly targeted Google Ads and Meta (Facebook/Instagram) Ads based on your browsing behavior and purchase history.

• Advanced Data Analysis (LLMs): We utilize Large Language Models (LLMs) such as Claude, Gemini, and ChatGPT to analyze aggregated customer feedback, shopping trends, and operational data. This helps us optimize our supply chain, improve our RawFusion pet food formulations, and personalize your shopping experience.

• Customer Support: To respond to your inquiries, troubleshoot subscription issues, and manage formal complaints.

4. How We Share Your Information

We do not sell your personal data to data brokers. We only share your data with trusted third parties necessary to operate our business, and with our corporate network:

• Associated Companies: We share your details across our network of associated companies strictly for marketing purposes. You retain the right to opt out of this specific sharing at any time by contacting us directly.

• Third-Party Couriers: We share your name, delivery address, and phone number with our local courier partners in Sri Lanka to ensure the safe delivery of your orders.

• E-Commerce & Payment Processors: Our store is hosted on Shopify Inc. They provide us with the online e-commerce platform. Your data is stored securely through Shopify’s global data storage infrastructure. We also share encrypted data with our payment gateways to process secure transactions.

• Advertising Partners (Meta & Google): Third parties, including Meta and Google, may use cookies, web beacons, and other storage technologies to collect or receive information from our website to provide measurement services and target ads.

• Analytics & AI Processing: We share anonymized or highly secure customer data sets with enterprise-grade third-party AI platforms solely for internal business analysis and trend forecasting.

5. Cookies and Tracking Technologies

We use cookies to personalize content, analyze traffic, and provide targeted advertising.

• Essential Cookies: Required for the Shopify cart, secure checkout, and Autoship portal to function.

• Marketing Cookies: Used by Google and Meta to track ad conversions and build retargeting audiences.

You can choose to disable cookies through your browser settings, though this may impact your ability to use our site features fully.

6. Your Rights & Strict Opt-Out Procedures

You have full control over your data. While we provide automated systems for managing your preferences, we have strict manual protocols to ensure your requests are fully honored:

• Opting Out of Marketing & Associated Company Sharing: You may attempt to opt out using automated links (like "unsubscribe" in emails or replying "STOP" to SMS). However, to assure you are fully unsubscribed in the event automated functions fail, or to explicitly opt out of having your data shared with our associated companies, you must contact us directly at orders@ecox.lk or info@ecox.lk.

• Acknowledgment Requirement: To be 100% certain that your opt-out or data deletion request has been successfully processed across all associated systems, you must receive a formal acknowledgment email from one of our representatives. Until this acknowledgment is received, please assume the process is still pending.

• Data Deletion Requests: You must email us to request access to the personal data we hold about you, or to request the complete removal of your information from our databases.

7. Data Security

We implement industry-standard security measures, including SSL encryption, to protect your personal information during checkout and data transmission. We comply with Shopify’s strict global Payment Card Industry Data Security Standard (PCI-DSS) to keep your financial data safe.

8. Contact Us

For any data removal requests, opt-out confirmations, or questions about this Privacy Policy, you must contact our primary support channels:

• Company: Eco Extracts Pvt Ltd

• Brand: Canine Plus+®

• Email: orders@ecox.lk

• Phone/WhatsApp: +94 77 116 5165

• Headquarters: 16/1, Thammita Road, Negombo, Sri Lanka